Am avut plăcerea de a împărtăși din experiența noastră și viziunea asupra marketingului prin email într-un interviu recent acordat Romania Insider. Andrei Georgescu, co-fondatorul White Image, a discutat despre evoluția pieței din România, provocările curente și importanța inovării în strategiile noastre. Te invităm să descoperi mai multe despre cum ne adaptăm constant la schimbările din peisajul digital și care sunt tendințele ce modelează viitorul marketingului prin email.
“As the first email marketing agency in Romania, White Image has seen impressive growth since its inception, shaping the local digital communication landscape. In this insightful interview, Andrei Georgescu, co-founder of White Image, shares the story of how the company started, its journey to becoming a market leader, and the trends that are shaping the future of email marketing.
Georgescu attributes the company’s success to its early entry into the market, the expertise of its stable team, and a constant focus on customization. “What sets us apart is the high level of technical customization we offer. Our solutions go beyond generic platforms, allowing clients to tailor every functionality to their specific needs,” he says.
As businesses increasingly demand automation and personalization, White Image has evolved to meet these needs by integrating data from multiple sources to create hyper-personalized messages. Georgescu notes that the next frontier lies in leveraging AI and machine learning, although he believes these technologies are still in their exploratory phase in creative spaces.
Looking ahead, White Image is focused on expanding its CRM services and helping clients navigate the complexities of modern data integration. With automation and real-time personalization becoming central to their strategy, the company is well-positioned to continue leading Romania’s email marketing industry into the future.”